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Qualcomm Relies on AI to Compete with Google and Apple


Two of the world's technology giants, Apple and Google, have their own chips. Apple with its Bionic and Google debuted the Tensor chip in the Pixel 6 line that was released this year. This makes Qualcomm have to rack my brain. Because, as a leading chip maker in the smartphone industry, Qualcomm will face tough competition with the two giants. Therefore, Qualcomm will rely heavily on Artificial Intelligence (AI) to make a difference with its competitors. Qualcomm also introduced the Snapdragon 8 Gen 1 chip which has the seventh generation Qualcomm AI computing engine, which is claimed to have four times faster performance than its predecessor.

Qualcomm claims, this seventh generation Qualcomm AI engine has a tensor accelerator capability that is twice as fast and twice as large in memory as its predecessor.

So, how is the ability of this seventh generation AI engine from Qualcomm? According to Vinesh Sukumar, Head of AI/ML Product Management at Qualcomm, this seventh-generation AI engine can handle more workloads. In a demonstration video, Qualcomm shows a prototype phone based on Snapdragon 8 Gen 1 that can detect faces and create bokeh effects at the same time. Sukumar claims, this artificial intelligence capability allows the software to detect more than 20 facial points.

In addition, this new AI system is also supported by the 3rd Generation Qualcomm Sensing Hub. This is useful for a number of features such as screen awake, motion detection, to audio detection. This next-generation sensing hub allows the device to detect faces and objects using lower power.


To further advance its AI capabilities, Qualcomm has also formed partnerships with a number of companies. One of them is a partnership with Leica. Qualcomm entered into the partnership to develop AI capabilities for image processing. Qualcomm has also partnered with healthcare organization Asante to develop an app that can detect stress levels, asthma conditions and even COVID-19 by recording a voice for 30 seconds. In developing its AI capabilities, Qualcomm is also partnering with Hugging Face, a startup that makes language-based machine learning for intelligent assistants.

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